BASKETBALL DECONSTRUCTED

Basketball is more than a sport, it’s a cultural force that influences style, music, and even online trends.

As part of its ongoing mission to give cardmembers exclusive access to the best of everything, American Express tasked us with creating an experience that immersed fans in all the different aspects of basketball life. And of course, they wanted it to be as shareable as possible.

Our response was a series of artful rooms that captured the essence of the game as culture. Each and every element was artfully designed for maximum impact, both in life and on the ‘gram. Fans of the game, from those in the cheap seats to some of the greatest players to ever take the court, came by to see, snap and share.