POWER BRANDING We empowered high school athletes with Powerade by giving them their own branding– and the copyright to it–during the McDonald’s All American game. https://vimeo.com/333584018r The Full Story For high school athletes, nothing says success like getting sponsored and securing your own logo. But the dark side of becoming a brand is that many …
TRIVIA AT THE DRIVE-IN With little time or resources, we spun a one-off drive-in sponsorship into a longterm, nationwide activation. In August, during the midst of the pandemic Verizon had an opportunity to sponsor a handful of drive-in movies at Simon Malls in Long Island. There was a tiny (under 50k) budget and only 3 …
VERIZON FORTNITE STADIUM We used Verizon 5G to build a virtual stadium in Fortnite so fans could have a Super Bowl experience at home. The Full Story The Super Bowl was supposed to be a big opportunity for Verizon to show off the power of its 5G service live to a stadium full of fans. …
SAP GM SCHOOL We proved the power of data with a reality show that gave data nerds the chance to score a job in the NBA. The Full Story SAP is a B2B brand that wanted to become B2C. Its data software powers some of the world’s largest organizations, including the NBA. But basketball fans–including …
Verizon Wild Rift We launched the 5G iPhone during a pandemic with a celeb video game tournament that became one of the biggest streams in Twitch Rivals history. The Full Story Verizon wanted to use the launch of the first 5G-enabled iPhone to show how their new network transforms mobile devices into console-grade gaming platforms. For …
The Nike Church of Basketball We reaffirmed Nike’s commitment to Chicago basketball by transforming a restored church into a heavenly court. https://vimeo.com/https://vimeo.com/309128138 The Full Story Nike has long been known for its partnerships with elite pro athletes. But in a world that increasingly wants brands to be not just cool, but also good for society, …
