ERNIE VS THE NOISE

As the sponsors of the 2019 Presidents Cup International Team, SAP wanted to give fans a sense of how its data was helping the team prepare.

But team play is unusual in golf, and the type of data being provided was highly technical. We were asked to create something that would get across the basic concept while appealing to casual fans.

The result was Being Captain with Ernie Els, a short comedy “training video” featuring the legendary captain of the International team.