BEST PRACTICES BY SAP

SAP’s data and analytics is the hidden force powering some of the biggest names in sports and entertainment, including the NHL and Cirque du Soleil. The brand asked Momentum to reveal its role to the public in a fun way. 

Best Practices was a comedian-hosted content series that told behind-the-scenes data stories with a combination of stats and humor. The series kicked off with two episodes focused on the NHL, and continued with a deep dive inside Cirque du Soleil.

We were lucky enough to work with Bowen Yang on this project just before he joined SNL. He is both a lovely person and a total professional.