THE SAP SIMPLE REPORT

SAP offers NBA fans a super-powered platform to dive deep into the stats of their favorite players and teams. But fans weren’t aware of it. 

To drive interest, we recruited Chris Paul II and Zion Wayne, the sons of two NBA stars, to break down the stats in a way that even kids could understand. The casting choice doubled as a great way to grab some free organic media. The press ran with the story of the kids’ big break into showbiz. 

Even better, the proud parents shared out the video to their millions of social media followers, helping us get reach that would have cost hundreds of thousands of dollars for nothing.