TRIVIA AT THE DRIVE-IN
With little time or resources, we spun a one-off drive-in sponsorship
into a longterm, nationwide activation.
In August, during the midst of the pandemic Verizon had an opportunity to sponsor a handful of drive-in movies at Simon Malls in Long Island. There was a tiny (under 50k) budget and only 3 weeks of turnaround time.
The client was thinking of the immediate need, but we saw a longterm opportunity.
We created a trivia game that allowed the entire audience to compete against each other before every show.
The big screen posed the questions, and players answered on their phones. And we built it in a way that allowed it to be easily reused in theaters around the country.
Our little trivia game has now activated at 325+ events in 11 cities.
Our budget has gone
from 5 figures to 7.
And, like any good film franchise, it’s led to big partnerships (this summer at Bryant Park) and spinoffs (a mobile-first apartment version of the game that ran from Dec to April).
